PokerStars Expands Offering in Spain and Romania with RubyPlay

RubyPlay, a dynamic B2B igaming development studio, has bolstered its partnership with PokerStars through the launch of its game portfolio in the regulated markets of Spain and Romania. This expansion with PokerStars, a notable brand under Flutter Entertainment, follows the successful deployment of RubyPlay’s games, which have shown impressive player engagement and retention in other markets.

Building on the success of existing titles, RubyPlay is set to create four custom games specifically for PokerStars. The first release, “Yo Ho Ho,” has already achieved remarkable success with Italian audiences, featuring a highly effective game mechanic and engaging elements that have led to significant player involvement and retention.

Players in Spain and Romania are now poised to enjoy the enhanced gaming experience brought by this partnership, with RubyPlay’s engaging slot games extending to these two additional regulated igaming jurisdictions. This move is indicative of RubyPlay’s strategic commitment to widening its footprint in regulated markets globally.

Following a year of significant growth in 2023, RubyPlay is actively pursuing opportunities for further expansion into other European and Latin American markets. The strengthened relationship with PokerStars reflects RubyPlay’s dedication to delivering high-quality gaming content and its ambition to establish a more robust presence in the global igaming industry.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania.

“Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content, and look forward to further success together.”

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