Pragmatic Play Expands Swiss iGaming Presence with GAMRFIRST Collaboration
Pragmatic Play, renowned in the iGaming industry as a prominent content provider, has expanded its footprint in the Swiss iGaming market through a strategic partnership with GAMRFIRST, an online platform managed by Casino Barrière Montreux, part of the Barrière Group.
The notable slot portfolio of Pragmatic Play has successfully launched on GAMRFIRST.ch, representing the digital extension of the well-known land-based casino entity.
In line with the collaboration, a selection of 50 titles from Pragmatic Play’s collection are now available on the iGaming platform. This includes renowned games such as Sweet Bonanza™ and The Dog House™.
Building upon a history of fruitful collaborations, this recent partnership signifies another milestone, potentially driving further growth in the iGaming sphere for the content provider.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Casino Barrière Montreux is highly regarded in Switzerland, where Pragmatic Play continues to expand its presence.
“We’re delighted to welcome the operator’s GAMRFIRST brand to our growing customer base in this key regulated market. The online casino shares our commitment to creating safe and enjoyable gaming experiences, and its players can now access our entire portfolio of premium Slots.”
Patrick Ballestraz, Head of Online at GAMRFIRST.ch, added: “Pragmatic Play’s industry-leading Slots portfolio makes a wonderful addition to GAMRFIRST, with its captivating titles already proving a success with players throughout Switzerland.
“The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market.”