Pragmatic Play, a prominent content supplier in the iGaming industry, has entered into a strategic partnership with Flutter to become the exclusive provider of dedicated live casino tables for Flutter’s UK and Irish-facing brands.
As part of the agreement, Pragmatic Play will supply dedicated live casino content, including a variety of table games, game shows, and bespoke live casino tables, to prominent Flutter brands such as Paddy Power, Betfair, Sky Vegas, and other operators in the Flutter portfolio. This collaboration will also see Pragmatic Play deliver its advanced Smart Studio solution, enabling Flutter’s brands to customize the look of network titles to better align with their individual branding.
In addition to its core live casino offerings, Pragmatic Play will further enhance Flutter’s product range by developing bespoke games tailored to specific target audiences, drawing on Flutter’s extensive intellectual property to create unique content that resonates with players.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”
Roisin Hogan, Commercial Director at Flutter, added: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”
