Push Gaming Expands in Greece with Betsson and Novibet Partnerships

Push Gaming, a notable B2B gaming supplier, has recently advanced its position in the Greek igaming market through strategic partnerships with leading operators Novibet and Betsson. This collaboration marks a significant milestone for Push Gaming in expanding its reach in Greece.

As part of this agreement, Push Gaming’s acclaimed content library, including popular titles such as “Razor Returns”, “Jammin’ Jars”, “Wild Swarm”, and “Retro Tapes”, is now accessible to both Betsson and Novibet. This expansion allows a larger number of Greek players to engage with Push Gaming’s diverse and high-quality game offerings.

These partnerships are particularly noteworthy as they follow the conclusion of Push Gaming’s initial exclusive deal with Kaizen in Greece. The new collaborations with Betsson and Novibet signal the opening of broader opportunities for Push Gaming in the Greek market.

Both Betsson and Novibet are set to benefit from a pipeline of new game releases from Push Gaming, enhancing the variety and quality of games in their respective lobbies. This move underscores Push Gaming’s commitment to delivering top-tier gaming content and its strategic efforts to strengthen its presence in key igaming markets.

Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.

“We’ve got an incredibly exciting portfolio of games with so much more quality on the horizon and we’re thoroughly looking forward to providing both with more of the best games in the industry.”