Racing Victoria Partners with TripleSdata and Total Performance Data
TripleSdata (tSd) and Total Performance Data (TPD) have joined forces with Racing Victoria in a partnership aimed at integrating live race-tracking content from Victoria’s prominent racecourses into TPD’s live odds engine. This collaboration will generate fully automated in-the-run odds for every runner throughout the race.
With tSd’s SMART tracking solution operational at six iconic venues, including Caulfield, Flemington, Moonee Valley, Sandown, Pakenham, and Cranbourne, punters can expect an expanded in-the-run offering. This will provide odds for all runners in the field for an extended duration while the race is in progress.
The integration of this technology with wagering operators offers an enhanced in-the-run betting experience, leading to increased turnover and engagement among punters.
TPD’s in-play betting service is already operational in the UK, US, and Canada, serving major bookmakers like Ladbrokes, Coral, William Hill, BetVictor, BoyleSports, and Sky Bet. Discussions are currently underway for integration with leading Australian WSPs, further expanding the reach of this innovative solution.
Simon Cunliffe, General Manager for Wagering & Corporate Development at Racing Victoria commented: “Driving innovation surrounding new ways to bet and engage in our racing product is a core component of our strategy at Racing Victoria.
“We are pleased to partner with tSd and TPD to leverage their experience in creating in-the-run odds and the positive impacts we anticipate this will have on turnover.”
Carlos Santo, CEO of tripleSdata, said: “Commercialising race data has always been at the forefront of tSd’s strategy for our clients. In-play betting is an exciting new revenue stream which we believe will deliver great value to jurisdictions in the coming years.”
Will Duff Gordon, CEO of Total Performance Data, said: “We are thrilled to partner with such a prominent name in world racing. Victorian Racing stands as one of the preeminent racing products globally, and Australian punters are renowned for their unparalleled passion. We look forward to enabling an immersive in-the-run betting and cash-out experience.”
