Relax Gaming Debuts in US Market with BetMGM in New Jersey

Relax Gaming, operating under the US brand name RLX Gaming and known for its innovative igaming content, has secured a vendor transactional waiver from the New Jersey Division of Gaming Enforcement. This development marks the company’s much-anticipated entry into the United States, starting with New Jersey in partnership with BetMGM, a prominent operator in igaming and sports betting.

This strategic move into New Jersey is a key part of Relax Gaming’s broader plan for expansion in the US market. The partnership with BetMGM allows RLX Gaming to offer its leading in-house content to a wider audience, with notable titles such as The Great Pigsby and Epic Joker being among the first to be featured.

Relax Gaming’s foray into the US follows its successful launch in Ontario, Canada, where the company has been consolidating its presence. The introduction of RLX Gaming in New Jersey is a significant step in the brand’s continued growth and expansion across North America.

BetMGM’s robust online casino platform, which hosts an extensive collection of over 1,500 games and boasts one of the largest exclusive jackpot networks across various states, will now include Relax Gaming’s acclaimed content, enhancing the gaming experience for its customers.

Simon Hammon, CEO at Relax Gaming and therefore RLX Gaming, said: “Launching in New Jersey is a landmark moment for our company. We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”

Alexia Smilovic Ronde, Chief Regulatory Officer, added: “This debut in New Jersey and acquisition of our transactional waiver is a milestone for Relax/RLX Gaming and just the beginning of our endeavours in the next level of US regulated markets.

“This regulatory achievement reflects our commitment to meeting stringent US licensing requirements and provide best in class service on all fronts to local operators. Our team looks forward to contributing to the vibrant and evolving landscape of online gaming in the United States.”

Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said: “BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market. We are honoured to be first the operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”

Published on:
fast track