Relax Gaming Expands Greek iGaming Presence with Betsson Partnership
Relax Gaming, a prominent iGaming aggregator and supplier of unique content, has entered into an agreement with Betsson, broadening the reach of its in-house and third-party content to a larger network of players in Greece’s casino market.
This collaboration significantly bolsters Relax Gaming’s expanding presence in key regulated markets throughout Europe, following the company’s recent approval to operate in Sweden.
Betsson, recognized for its high-quality offerings, has been active in the Greek market for nearly two years, with its engaging content resonating with local players.
As a result of this partnership, players will have the opportunity to explore Relax Gaming’s extensive portfolio of top-performing slots, such as Temple Tumble Megaways, Money Train, and Iron Bank.
In addition to the proprietary content mentioned above, Betsson customers will also gain access to a broad selection of titles from Relax Gaming’s Silver Bullet and Powered By Relax partners.
This partnership marks the latest market entry for the leading provider, as Relax Gaming was granted an iGaming Supplier License by the Hellenic Gaming Commission at the beginning of 2023. This followed the regulator’s transition to a new online gambling licensing system in 2021.
Nadiya Attard, Chief Commercial Officer at Relax Gaming said, “We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe. Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market.”
Anastasios Apostolou, Gaming Manager at Betsson Gr commented, “Relax Gaming has been a part of the Betsson family for some time now, so we are thrilled to welcome them into the portfolio of innovative gaming content partners of Betsson.gr too. With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base.”