SIS (Sports Information Services) has strengthened its global esports presence by partnering with Rivalry, a leading sportsbook and iGaming operator focused on Gen Z. This collaboration introduces SIS’ H2H Global Gaming League™ (H2HGGL) eBasketball and eSoccer games to a wider international market.
Through this partnership, Rivalry will offer its players access to more than 150,000 H2HGGL short-form games annually, featuring low-latency video, detailed game statistics, player form data, and over 50 pre-game and in-play betting markets. This SIS content is tailored to meet the demands of digitally native audiences, helping Rivalry reinforce its position among Millennial and Gen Z customers.
The H2H Global Gaming League™ is specifically designed for sportsbooks and has demonstrated its ability to increase operator value by as much as 10%. All eBasketball and eSoccer games are hosted by professional gamers and produced in-house at SIS’ secure studios in the UK.
H2HGGL is also the only product in the market to receive the Esports Integrity Commission’s (ESIC) Gold Standard, the highest accreditation for integrity and safety in the esports industry. Trained referees monitor each game, ensuring fair play and full confidence in the content.
Jake Nowry, Sales and Business Development Manager at SIS Content Services, said: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”
Michele Fischer, Vice President, SIS Content Services, said: “We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience. Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”
Evan Van Luven, Director of Sportsbook Operations at Rivalry, said: “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”