Wplay has expanded its igaming and sportsbook offering in Colombia through a partnership with supplier BETER, introducing esports betting content to its platform.
Under the agreement, Wplay will offer BETER’s ESportsBattle tournaments to its players, with eFootball and eBasketball among the first disciplines to be made available. The integration forms part of the operator’s strategy to broaden its igaming content portfolio in Colombia’s regulated market.
BETER provides fast-betting content across esports and sports, delivering a high volume of events designed for continuous betting activity. The ESportsBattle series includes multiple esports formats, with a large number of matches produced annually and a range of betting markets offered per event.
Wplay operates in Colombia’s regulated igaming sector and continues to expand its product offering as competition among operators increases. The addition of esports content reflects a wider trend within the igaming industry, where operators are incorporating alternative betting formats to support engagement and diversify their platforms.
For BETER, the partnership represents further expansion in Latin America, as suppliers continue to extend the distribution of their igaming products across regulated markets in the region.
Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.
“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.
“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”
Julio Tamayo from Wplay, added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.
“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.
“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”
