RubyPlay Advances into Italian Market with Enhanced PokerStars Alliance

RubyPlay, a renowned B2B iGaming development studio, has marked its entry into the Italian market through an extended partnership with PokerStars, a top operator under the Flutter Entertainment umbrella. This development comes on the heels of a successful initial collaboration earlier in 2023, which saw the launch of RubyPlay’s popular games like Shake Shake Money Tree and Diamond Explosion 7s on PokerStars’ platforms.

Looking ahead, RubyPlay is set to tailor more unique titles specifically for PokerStars, providing Italian players access to its innovative and engaging game portfolio. This move into the Italian market is a pivotal step for RubyPlay, following the successful introduction of its acclaimed Immortal Ways series, notable for setting new records in player retention and engagement.

This expansion into Italy signifies RubyPlay’s ongoing commitment to growing its presence in regulated markets globally. Following a year of significant growth, the company aims to broaden its reach further, targeting markets such as Romania and Spain in 2024, as part of its ongoing global expansion strategy in the iGaming sector.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.

“Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy, and soon in Romania and Spain, furthering our significant strides in the industry.”

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