RubyPlay has formalized its initial entrance into the US market through a content distribution agreement with Yellow Social Interactive (YSI). A discernible presence in the igaming industry, RubyPlay, an iGaming development studio, ventures into the US territory aiming to establish a steadfast foothold, commencing with this key partnership.
YSI, an emerging operator in the social gaming domain, holds aspirations to carve a significant niche in casino entertainment. The freshly inked partnership entails RubyPlay provisioning a substantial portion of its portfolio to YSI’s social casino, spreading across multiple US states.
This agreement heralds RubyPlay’s debut into the social gaming sector. To ensure a seamless integration, the studio has cooperated meticulously with YSI, modifying the aesthetics and user experience of each game to be congruent with a social gaming environment. Players will navigate through a gaming landscape where two in-game currencies, namely Gold Coins and Sweepstakes Coins, facilitate a risk-averse gaming environment while concurrently maintaining the allure of redeemable, tangible prizes, bridging entertainment and potential real-world rewards.
Moreover, the partnership not only signifies a pivotal move for RubyPlay in extending its operational canvas but also aligns with the company’s forward-looking intentions to expand into regulated igaming states in the US in the approaching timeframe. The collaboration with YSI stands as a testament to RubyPlay’s strategic endeavors to elevate its visibility and operational scope within the US, navigating through the multifaceted igaming industry.
Dr. Eyal Loz, CPO of RubyPlay, said: “We are absolutely thrilled to embark on this exciting journey with Yellow Social Interactive. This partnership not only marks our first entry into the US, but also underscores our commitment to delivering innovative, responsible and engaging gaming experiences.
“We want to provide an exceptional social casino experience that resonates with a broad audience, which is why we’ve worked hard to adapt our offering accordingly.”
