RubyPlay, a prominent B2B iGaming development studio, has announced a strategic partnership with Rush Street Interactive, Inc. (NYSE: RSI), a leading US online casino and sports betting operator under the BetRivers brand. This collaboration marks RubyPlay’s debut in the US online casino market, starting with a rollout in New Jersey.
RubyPlay has tailored an exclusive portfolio of initially five premium slot games for its launch in the US, expanding to 15 titles by January’s end. These games are designed to resonate with players in New Jersey and beyond, offering engaging experiences crafted to match local preferences.
The phased introduction on BetRivers in New Jersey will feature standout titles like Go High® Panda, alongside popular games such as Gummy Giga Match® and Immortal Ways® Sweet Coin. RubyPlay emphasizes both its global successes and games specifically adapted for the US market, such as Diamond Explosion® Patriots.
Partnering with Rush Street Interactive represents a pivotal step in RubyPlay’s strategy to establish a foothold in regulated US states. Beyond New Jersey, the studio plans to expand its presence through RSI’s platforms in Pennsylvania and Delaware, with future prospects in Michigan, West Virginia, and other markets.
Rush Street Interactive has earned recognition as a trusted leader in the US online casino industry, known for its innovative gaming solutions and player-centric approach. Operating under brands like BetRivers and PlaySugarHouse, RSI has built a robust presence across multiple states, delivering premium gaming experiences to a growing audience.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are incredibly excited to partner with Rush Street Interactive to bring our games to the US market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country.
“At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”
Richard Schwartz, Chief Executive Officer at Rush Street Interactive, said: “RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the US.
“At RSI, we strive to put our players first offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the US market.”
