SIS Content Services, a component of the SIS Group (Sports Information Services), has rolled out its H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook platform. This addition includes continuous esoccer and ebasketball Competitive Gaming events.
The esports offering by SIS is a comprehensive solution that emphasizes integrity. It is designed to enhance profit margins for sportsbooks, potentially increasing their value by up to 10%.
Since its legalization in May 2020, Colorado has registered over US$12.8 billion in sports betting wagers, leading to more than $850 million in gross sports betting revenue.
Presently, SIS’ esports solutions are operational in both New Jersey and Colorado. The recent deployment with Betsafe, under the umbrella of Betsson Group’s brand in Colorado, bolsters SIS’ position in the esports betting segment and broadens the reach of its content.
All competitive matches are exclusively produced within SIS’ UK-based gaming studios. The esports Competitive Gaming offerings from SIS come equipped with ultra-fast live streaming, dedicated ESIC-trained integrity referees for each match, live commentary, and distinct on-screen graphics to optimize user engagement.
David Senior, Head of Sportsbook at Betsson US, said: “We have enjoyed a great partnership with SIS, and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors.”
Michele Fischer, Vice President, SIS Content Services, said: “Our comprehensive Competitive Gaming products elevates the esports betting experience, and we are thrilled to bring our content to more bettors in Colorado. This launch contributes to SIS’ expanding footprint in the US market.”
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are pleased to see the growth of our esports product with this latest launch in Colorado. We continue to make steady progress in North America, and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, the Betsson Group.”