Soft2Bet, a provider of B2B turnkey solutions, has released its 2024 Growth Report, highlighting the company’s significant progress in financial performance, market expansion, and product innovation. The report reflects key achievements, including a substantial increase in EBITDA, enhanced compliance across regulated markets, and major milestones in both global expansion and technological advancements.
Market Expansion
In 2024, Soft2Bet made notable strides in expanding its presence in regulated markets worldwide. The company secured B2C licenses in Ontario and Mexico and added three new B2C licenses in Sweden. Furthermore, Soft2Bet obtained B2B licenses in Greece and Romania, further bolstering its footprint in Europe. Looking forward, Soft2Bet is positioning itself for growth in North America, with a focus on entering the U.S. market, specifically New Jersey. The company is also preparing to expand into Spain, strengthening its leadership in the European iGaming sector, particularly in online sports betting and casino gaming. In addition to these achievements, Soft2Bet closed two major turnkey deals in Mexico and Nigeria, while securing its first MEGA partnership with a top European operator.
“At Soft2Bet, we have redefined traditional gamification through our leading MEGA solution driving player engagement. This cutting-edge strategy has significantly impacted our brand’s performance, received industry recognition, driven sustainable revenue growth, and showcased stronger ROI while successfully expanding into new markets,” stated Uri Poliavich, Founder and CEO of Soft2Bet.
Financial Performance
Soft2Bet’s financial performance for 2024 has been robust, with a projected doubling of EBITDA compared to the previous year. The company’s continued expansion and product innovations have supported its growth across regulated markets. Soft2Bet’s B2B product suite has remained a key driver of success, demonstrating high-quality and effective solutions that have resonated across the industry.
Product Innovation and Development
Product development in 2024 was driven by enhancements to Soft2Bet’s Motivational Engineering Gaming Application (MEGA) and the introduction of AI-driven tools that personalize game recommendations and promotions. These innovations enabled Soft2Bet to offer advanced retention tools, leading to a 65% increase in Net Gaming Revenue (NGR), a 45% rise in Average Revenue Per User (ARPU), and a 50% increase in deposit amounts. The company’s platform facilitated rapid scaling while ensuring sustainable growth, reinforcing its reputation for innovation.
Industry Recognition
Soft2Bet’s focus on innovation and expansion was rewarded with significant industry recognition in 2024. The company received 38 award nominations, a 322% increase from 2023, and secured 10 awards for product innovation—a 233% increase. These accolades highlight Soft2Bet’s commitment to pushing the boundaries of technology and its continuous efforts to enhance the player experience.
Corporate Social Responsibility (CSR)
Soft2Bet’s commitment to corporate social responsibility (CSR) was evident in 2024, with the company executing nine initiatives aimed at community support. These included blood drives, breast cancer awareness sessions, and various local revitalization projects. The company donated over €821,000 to seven NGOs and supported 34 organizations and donors, reflecting its ongoing dedication to giving back to the community.
Industry Contribution
In September 2024, Soft2Bet Invest was recognized for its “Outstanding Contribution to the Gaming Industry 2024.” The company’s impact on the industry was acknowledged for its technical innovation, mentoring, and investment initiatives. Soft2Bet Invest, which focuses on AI, UX analytics, and high-margin gaming solutions, now operates a €50 million iGaming Innovation Fund aimed at supporting entrepreneurs in iGaming and casual gaming.
Soft2Bet’s 2024 Growth Report underscores the company’s strong performance, global expansion, and continued focus on product innovation, positioning it as a key player in the evolving iGaming landscape.
