SOFTSWISS Leaders to Discuss Formula One Leadership Insights at SBC Summit

Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and Non-Executive Officer in Latin America at SOFTSWISS, will take part in a special fireside chat at the SBC Leaders Summit in Lisbon on 24 September. Titled “Applying Formula One Principles to Leadership,” this session promises to offer valuable insights into leadership dynamics across both business and sports.

During the discussion, Ivan Montik will pose thought-provoking questions that connect the worlds of business and Formula One. Rubens Barrichello will share his experiences from a distinguished F1 career, focusing on teamwork, performance, and resilience under pressure. Montik will then relate these principles to the iGaming industry, offering a unique perspective on how leadership strategies from the fast-paced Formula One environment can drive corporate success.

In addition to the fireside chat, SOFTSWISS will have a strong presence at the SBC Summit at stand B160, where team members will be available to explore collaboration opportunities and showcase the company’s latest innovations. This year’s event marks a new chapter as the summit moves to Lisbon, welcoming more participants and exhibitors than ever before.

As part of its 15th-anniversary celebrations, SOFTSWISS is also hosting an exclusive evening of Hollywood-themed luxury and glamour on 24 September, adding to the excitement of this milestone year in the iGaming industry.

Ivan Montik, Founder of SOFTSWISS, comments: “The world’s progress shows that the strongest solutions, the most extraordinary businesses, and the most effective practices are born at the intersection of various spheres, especially in IT. This understanding led us to strategically decide to bring Rubens on board. Throughout our collaboration, I’ve found numerous similarities between Formula One and iGaming. I believe that drawing parallels between different fields is a highly beneficial practice we employ in our company.

Therefore, I am confident that our conversation will be invaluable to the leading industry figures gathering at the SBC Leaders Summit. I am greatly looking forward to our fireside chat!”

Rasmus Sojmark, CEO & Founder of SBC, adds: “The SBC Leaders Summit has quickly become one of the most exclusive gatherings in our industry, with C-level executives from all over the world coming together in a more personal setting to talk business. We’re talking about a high concentration of ultimate decision-makers – 500, to be precise.

What makes it even more special is the calibre of the conference content, delivered by some of the biggest names in the industry and beyond. Rubens is an absolute legend in Formula One, and pairing him with Ivan, known for his entrepreneurial wisdom, is sure to make for an unforgettable conversation about achieving high performance and a highlight for all attendees.”