Solaya Group has expanded its partnership with Playtech through a new agreement covering bingo services across its UK-facing brands.
Under the arrangement, Playtech will become the exclusive bingo provider for Solaya Group’s Zebra Bingo, Bingostars and Peachy Games platforms within the UK iGaming market.
The partnership between the two companies began in 2024 through Playtech’s casino content integration. Zebra Bingo migrated onto Playtech’s iBingo platform last year, with Bingostars and Peachy Games now also moving onto the supplier’s bingo network.
According to the companies, the agreement provides Solaya Group with access to Playtech’s bingo liquidity network and a range of networked bingo rooms used across the UK iGaming sector.
The companies also stated that product configuration and campaign activity are being tailored towards Solaya Group’s UK player base, with support from Playtech’s network management team.
The agreement reflects continued supplier competition within the regulated UK bingo and iGaming market, where operators are increasingly consolidating platform and network partnerships across multiple brands.
Marat Koss, Chief Interactive Gaming Officer at Playtech, stated: “Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”
Ed Pellant, Head of Commercial Partnerships and Delivery at Solaya Group, added: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group. An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”
