Southampton FC and Midnite have renewed their partnership for the 2026/27 season, with the operator continuing as the club’s Official Training Kit Partner and back-of-shirt sponsor.
The agreement extends a partnership that began ahead of the 2025/26 campaign and will include the launch of a new supporter initiative called 2UP.
Under the promotion, one supporter will win a cash prize if Southampton take a two-goal lead during a home league match. The prize pot will increase by £1,000 each week that it is not won.
During the previous season, Midnite ran several fan engagement campaigns, including the Midnite Express away travel initiative, a commemorative tifo marking the 50th anniversary of Southampton’s FA Cup victory and the Ticket Treats hospitality programme.
The operator also introduced the Brace Yourself promotion, which awarded prizes when a Southampton player scored twice in a home league fixture. The campaign produced several winners during the season, including an £8,000 prize following Taylor Harwood-Bellis’ two-goal performance in November.
According to the club, Southampton held a two-goal lead in six home league matches during the 2025/26 season, providing the basis for the new 2UP initiative as part of the renewed partnership.
Greg Baker, Chief Revenue Officer of Southampton Football Club said: “We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite’s Head of Brand Marketing, added: “We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”
