SpiffBet Goes for TAG Media’s Affiliate Management Service

Spiffbet Group, the online casino operator and games developer, has entered into an agreement with affiliate marketing agency TAG Media to take on its affiliate management service for brands Supernopea, Metal Casino and TurboVegas.

Under the terms of the agreement, TAG Media’s award-winning agency team will work to elevate the presence of the three brands and drive user acquisition in key target markets, such as Finland, Sweden, Spain and United Kingdom.

Metal Casino is renowned for its heavy metal brand and with its recently announced content partnership with Metal Department, who represent iconic rock bands Kiss, Dio, Mötley Crüe and Sabaton. Supernopea is styled as Finland’s fastest online casino and TurboVegas also places speed of payments to Scandinavian players as its core value proposition.

TAG Media is looking forward to collaborating with affiliate partners to deliver unique campaigns to the iGaming affiliate market.

Elaine Gardiner-Ruddock, Managing Director, TAG Media Client Services, said “We’re excited about bringing these unique brands to our affiliate partners. They are ideal fits in the markets they target, combining exceptional, innovative localised product with brand positioning that really stands out. We look forward to working with the Spiffbet team to build substantial performance growth across the respective affiliate programmes.”

Spiffbet becomes TAG Media’s sixth fully managed client. The agency also provides affiliate business development services to a further 12 other operators.

Speaking about engaging TAG Media to run the group’s affiliate operations, Henrik Svensson, CEO, Spiffbet, said “We are very excited to kick off this partnership with TAG Media. We instantly felt that we could see a very good fit between our brands and the affiliate marketing services provided by TAG Media. This is a vital step in our new forward leaning approach to growth in core markets. TAG Media has also has the capability to open up new markets with their strong international reach.”