Sportbet Integrates Playson in Italy

Playson, a renowned supplier in the iGaming industry, has enhanced its presence in the Italian market through a strategic partnership with Sportbet. This collaboration enables Sportbet to offer an expanded portfolio of Playson’s premium casino games.

Following a direct integration, Sportbet’s online casino now features Playson’s popular Hold and Win titles, including Lion Gems, Coin Strike, and Energy Coins.

Sportbet, established in 2009 and based in Rome, provides a diverse range of casino verticals. These include bingo, live dealer games, and various table games such as blackjack, poker, baccarat, and roulette.

This partnership with Sportbet reinforces Playson’s standing in Italy, one of Europe’s most established iGaming markets. It highlights Playson’s commitment to delivering high-quality content that drives long-term value for operators in the region.

Blanka Homor, Sales Director at Playson, said: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet.

“We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, Casino Manager at Sportbet, said: “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”

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