Sportradar Group AG has finalised its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The transaction strengthens Sportradar’s position as a leading provider of igaming data, technology, and sports content across major global sports, including soccer, tennis, and basketball.
The deal adds more than 70 rightsholder relationships to Sportradar’s network, encompassing around 38,000 official data events and 29,000 streaming events annually across 14 sports and six continents. Following the acquisition, Sportradar’s total coverage now exceeds one million matches per year.
The company plans to integrate IMG ARENA’s content into its existing technology and client platform to enhance its global distribution and product development capabilities. According to Sportradar, the acquisition is expected to improve adjusted EBITDA margins and free cash flow conversion while supporting further revenue and earnings growth.
Under the structure of the agreement, Sportradar will not make any financial payment. Instead, the company will receive total consideration of approximately $225 million, including $122 million in prepayments by the seller to certain rightsholders and $103 million payable directly to Sportradar over two years, subject to standard purchase price adjustments.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
