Golden Whale Productions, a data science company specializing in AI and machine learning solutions for the iGaming sector, has announced a multi-year extension of its partnership with Stadtcasino Baden Group. The renewed agreement will see Golden Whale continue to enhance the group’s customer retention strategies and market share, while expanding its collaboration with Stadtcasino Baden’s B2B division, Gamanza.
Gamanza, a subsidiary of Stadtcasino Baden Group, has established itself as a prominent software provider in the iGaming industry. Its offerings include GamanzaEngage, Switzerland’s leading online casino software suite. With the extended partnership, Gamanza will leverage Golden Whale’s machine learning-based optimization tools to enhance its existing solutions and further strengthen its product portfolio.
A key focus of the extended agreement is the integration of Golden Whale’s data-driven technologies to boost Gamanza’s gamification suite. This will allow Gamanza to offer an expanded promotional toolkit to its clients, enhancing customer engagement and retention.
The partnership underscores strategic benefits for both Gamanza and the broader Stadtcasino Baden Group, while enabling Golden Whale to deploy its advanced ML systems and predictive optimization tools across a significant and active customer base. This collaboration highlights the growing role of AI-powered solutions in driving innovation and competitiveness in the iGaming industry.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale is delighted to announce we’ve agreed a multi-year extension to our current deal with Stadtcasino Baden Group that will see us assist the company with both player retention and increasing market share.
“As part of the agreement, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”
Christian Aumüller, Chief Executive Officer at Stadtcasino Baden Group, said: “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is very happy to renew its partnership with Golden Whale Productions – a company that, like us, now sits at the very forefront of iGaming innovation.
“The decision to extend the deal was made with a view to drive customer retention and further increase our market share, while also optimising the products and services we offer to B2B clients through Gamanza. With AI and machine learning both having a big role to play in the future of iGaming, the collaboration will hold great strategic importance for us going forward.”
