Stake has launched its iGaming sportsbook and casino platform in Mexico, marking a further step in its expansion across Latin American markets.
The operator will offer its services via the stake.mx domain, introducing its sportsbook and casino products to the Mexican iGaming market. The launch follows previous expansion activity in the region, including operations in Peru and Colombia, as the company continues to build its presence in regulated and locally permitted jurisdictions.
Stake will operate in Mexico under a permit-based framework overseen by SEGOB, the country’s Ministry of the Interior, acting under a licence agreement with Uno Capali. This structure reflects a common approach within the Mexican iGaming sector, where operators enter the market through local partnerships to meet regulatory requirements.
The Mexican iGaming market has been characterised by growth in digital adoption and mobile usage, alongside a strong sports betting culture. These factors have contributed to increased operator activity in the region, particularly as international brands expand their footprint across Latin America.
The timing of the launch also aligns with Mexico’s role as a co-host of the 2026 FIFA World Cup, alongside the United States and Canada. Major sporting events are typically associated with increased engagement in iGaming and sports betting, with operators often aligning market entry or marketing activity around such periods.
The expansion highlights ongoing competition within the iGaming sector in Latin America, where operators are seeking to establish localised offerings and regulatory alignment as markets continue to evolve.
Stake Director Jarrod Febbraio said: “Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for.
“We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.
“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment. It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”
