Strive Gaming, a prominent player in the Player Account Management (PAM) platform sector for the U.S. betting and gaming industry, has successfully closed a new round of investment to fuel its growth ambitions across the United States. The round was led by OpenBet, a key provider of content, platforms, and services to the international betting sector.
This financial partnership with OpenBet is strategic, enhancing the current product offerings of both companies and creating additional commercial prospects in North America, including in the emerging tribal markets. OpenBet is well-established in the U.S. market, providing its technology, content, and services to several top-tier brands for both their retail and digital operations.
The investment signifies a deeper cooperation between the two companies, aiming to bring to the market a cohesive solution that leverages their respective platforms. This integrated offering will feature player protection and regulatory compliance tools from Neccton, a company OpenBet acquired in 2023.
Founded in 2021 by Damian Xuereb and Max Meltzer, Strive Gaming is poised to continue its independent operations under their leadership. The company’s PAM solution, known for its platform-agnostic capabilities, will focus on maintaining a close integration with OpenBet to explore new growth avenues and enhance its offerings.
Jordan Levin, CEO of OpenBet, said: “This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader. With the strength of Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences. This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.”
Max Meltzer, CEO of Strive Gaming, said: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence. We are extremely excited for our partnership with OpenBet – together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”
