Svenska Spel Joins Forces with RAW for iGaming Content Expansion
Svenska Spel Sport and Casino has expanded its igaming content through a new integration with RAW Group. The latter, an igaming studio and aggregator, offers a selection of content through its aggregation platform, RAW Arena, which is now accessible to the client base of Svenska Spel.
The collaboration introduces a variety of slot and skill-game content to Svenska Spel’s offering, incorporating games from several providers via RAW Arena. Among the available content is material developed by RAW iGaming, a studio within RAW Group, that offers a range of titles developed with proprietary game mechanics.
RAW’s selection includes titles with specific mechanics, such as SuperSlice® and SuperTracks®, and new mechanics like SuperStretch™ and SuperSymbols™ are utilized within certain games like Joker & The Thief SuperSlice™, SuperTracks Railways®, and Aztec Supertracks™, among others. These mechanics, and therefore the games, provide varied gameplay experiences by utilizing different game structures and win determination methods compared to traditional slot games.
Through this integration, Svenska Spel’s players gain access to additional igaming content, while RAW Group facilitates its offerings to a wider audience. The collaboration reflects a mutual expansion of igaming content and accessibility, without implying any qualitative assessment of the services or products provided by the involved parties.
Tom Wood, CEO of RAW Group, says, “This calibre of operator partner shows the company is now a top-flight content provider to the industry’s power players.
Svenska Spel Sport and Casino is a big name not only in Sweden but the wider European gambling market and for it to have selected our titles for its lobby proves there is tremendous demand for genuinely fresh content that offers new experiences to players. This is something our games provide in spades.
“Svenska Spel is just the sort of partner we like to work with – established, trusted and just as committed to being a disrupter as we are.”
Niklas Örtbrant, Head of Online Casino at Svenska Spel Sport and Casino, added: “Player preferences are always changing and, as an operator, it’s our job to stay on top of these trends and ensure our game lobby offers what our players are looking for. In RAW, we have a content partner that is completely reinventing casino content with mechanics that stand out. This difference is something that we and our players are seeking, which in turn makes this one of our most important integrations to date.”
