Svenska Spel Partners with Playtech to Enhance Poker Offerings in Sweden
Playtech, a global leader in gambling technology solutions, has bolstered its poker footprint in Sweden through a strategic partnership with renowned operator, Svenska Spel Sport & Casino.
As part of Svenska Spel’s initiative to modernize and augment its poker offerings, the operator launched Playtech’s advanced poker product and iPoker network this month. This introduction brings numerous enhancements for Svenska Spel’s users, including innovative features, an optimized mobile playing experience, and integration with the iPoker network. This connection facilitates access to an expanded liquidity pool, additional tournaments, and increased prize pots for Svenska Spel’s players.
This recent development augments the existing partnership between Playtech and Svenska Spel, which began in 2019 encompassing online casino and Live provision services. With this expanded collaboration, Playtech now serves as the exclusive poker partner to Svenska Spel.
This sustained partnership underscores a significant stride in Playtech’s expansion strategy. The move follows Playtech’s recent acquisition of a B2B permit for Sweden in accordance with new regulations, emphasizing the sustained popularity of poker—one of Playtech’s most successful verticals across the company’s portfolio.
Marat Koss, VP of Interactive Gaming at Playtech commented, “We are delighted to be expanding our very successful partnership with Svenska Spel and increasing our presence across Sweden. This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration. We are delighted to welcome Svenksa Spel to the iPoker family”.
Fredrik Hård, Head of Poker & Bingo, Svenska Spel Sport & Casino said, “Launching Playtech’s poker offering is a great step forward for Svenska Spel. Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden. This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future”.