Svenska Spel has reported that 94 percent of its SEK1.97 billion revenue (£144m/US$177m) for its third quarter of 2024, ending September 30, came from players who gamble responsibly and are categorized as low-risk.
This represents a 0.7 percentage point increase from the previous quarter and highlights the company’s ongoing commitment to promoting responsible gaming.
The Swedish betting company continues to prioritize sustainable growth by focusing on reducing revenue from higher-risk customers.
The methodology behind this calculation is based on risk models incorporated into Svenska Spel’s Playscan analysis tool, which assesses customers’ gambling habits and assigns a risk level, with revenue from low-risk customers categorized as “healthy.”
Looking ahead, Svenska Spel is set to introduce additional measures aimed at enhancing consumer protection, which is expected to further increase the share of healthy revenue.
Responsible Gambling Initiatives
In line with its commitment to responsible gambling, Svenska Spel’s independent research council has allocated SEK 5.9 million (£431,600) to fund seven research projects focused on gambling addiction. This initiative supports long-term research efforts aimed at preventing problem gambling.
Additionally, Svenska Spel hosted the Nordic Network Meeting in August, bringing together state-owned gaming companies from across the Nordic region.
The event focused on responsible gambling and ESG (Environment, Social, Governance) issues, with the goal of enhancing sustainability efforts across the sector.
From September to December, Svenska Spel is also conducting a nationwide tour of Swedish Hockey League (SHL) clubs to educate players, managers and referees on gambling problems and match-fixing, part of the company’s broader effort to promote integrity and responsibility in sports.
“We are developing the measurement method all the time and thanks to a good collaboration with our supplier of Poker, we have been able to calibrate the measurement of the income from that game further,” said Svenska Spel Responsible Gambling Specialist Axel Lyckberg.
“It has had a marginal, but positive effect on the calculation of the proportion of healthy income. This also applies to the results for the previous quarters.”
If you are interested in more information on the Svenska Spel initiative, please visit om.svenskaspel.se/nyckeltal.
