Tally Technology Enhances Fan Experience with Concacaf Gold Cup Activation

Tally Technology, a fan engagement platform (www.playtally.com), has partnered with Concacaf (The Confederation of North, Central America and Caribbean Association Football) to launch an immersive entertainment program for the highly anticipated 2023 Concacaf Gold Cup.

Through an established collaboration with the esteemed football confederation, Tally has introduced a prediction game (concacaf.predictionsgame.com) that enables fans to participate throughout the tournament, culminating in the thrilling Final on July 16 at SoFi Stadium in Inglewood, Calif. Moreover, Tally delighted fans with an engaging trivia game in the weeks leading up to the competition.

Tally’s platform, widely embraced by broadcasters, leagues, and teams, serves as a catalyst for enhanced fan engagement and loyalty through prediction games and trivia. The versatile platform empowers stakeholders to explore new revenue opportunities by leveraging sponsorship activations, player conversion, and data generation.

Founded in 2018, Tally Technology initially launched as a free-to-play prediction game, providing brands, professional sports teams, leagues, and media platforms with a seamless fan engagement solution. As users engage with the platform’s captivating features, Tally effectively builds a robust database of unique users.

To date, Tally has garnered over 20 million predictions from distinct users across North, Central, and South America. Some of the sports industry’s most renowned names, including AB InBev, Los Angeles Rams, Green Bay Packers, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Ceará, and Atlético MG, have embraced Tally as their preferred fan engagement platform.

With Tally Technology’s innovative solutions and Concacaf’s commitment to elevating fan experiences, the Concacaf Gold Cup promises an unforgettable journey for sports enthusiasts worldwide.

“Since working alongside the great team at Concacaf, they’ve been highly committed to engaging with their fans on an elevated level, and this campaign for the Gold Cup is yet another example of that commitment,” said Brad Vettese, CEO of Tally. “A program like this connects with fans at several levels, both in anticipation of the event and throughout the tournament on the world stage.”