Tally Technology Partners with NSX to Launch Fan Engagement Platform for Brazil’s Sports Betting Ecosystem

Tally Technology, a leading fan engagement platform, has partnered with NSX, a complete sports betting ecosystem in Brazil, to introduce a new free-to-play prediction game for domestic and international soccer matches. The game, which covers two fixtures per week, will offer fans the opportunity to win prizes, including free bets provided by NSX partner Betnacional. Through Tally’s free-to-play prediction game, fans can gain an introduction to sports betting while having a chance to win special bonus prizes based on monthly performances.

The partnership aims to drive betting interest among Brazilian soccer fans and provide NSX and its partners with unique customer insights that can deepen fan relationships, increase revenue, and create acquisition opportunities for betting operators. As an industry leader in the sports betting ecosystem in Brazil, NSX provides fans with a platform to navigate wagering markets, bet in real-time, analyze game statistics, and make transactions easily in and out of the platform.

Founded in 2018, Tally Technology has been offering a free-to-play prediction game for brands, professional sports teams, leagues, and media platforms seeking a turnkey fan engagement platform. Tally’s customer activation platform is designed to gather unique user data, including gaming, wagering, brand preferences, consumer spending, and other insights. Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central, and South America. It is the fan engagement platform of choice for some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará, and Atlético MG.

Brad Vettese, CEO of Tally said, “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”

Eric Gaigher at NSX added, “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”

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