As regulations around the world continue to evolve and exciting new markets open up to the world of online, the opportunities for growth are abundant. However, many operators still face the challenge of understanding how to cross-sell and sustainably extract maximum value from their land-based and online player communities.
Further to our recent RoundTable on the same subject, this magazine looks at the power of CRM and Gamification, exploring how they can be used as powerful tools to provide a ‘best in market’ omnichannel experience for your customers.
We’ve curated exclusive insights on these topics from key stakeholders across the gaming world, among them:
- Henk Wolff, Chief Marketing Officer, Blitz Casino
- Marcel Tobler, Chief Strategy Officer & Board Member, Stadtcasino Baden Group & Gamanza Group
- Gavin Hilton, Director, Customer Retention, William Hill
- Arjan Korstjens, Chief Operations Officer, Merkur Casino
- Robert Civill, Chief Commercial Officer, Gamanza Group
