The Importance of Flexibility and Scalability in an Ever-Changing Market

As the iGaming market continues to evolve, having robust IT infrastructures has never been more important. Nick McDonald, Account Director at Fujitsu shares his perspective on flexibility and scalability.

The iGaming world has been in a constant state of change in recent years. New markets open, regulations are introduced, and demand shifts. One of the biggest challenges for any global iGaming company is ensuring they remain compliant and, in turn, competitive in as many markets as possible. 

To do this, companies need to have a flexible IT infrastructure, something that can be adapted and scaled as and when it is needed. Failing to do so means they are at serious risk of dropping behind the competition or falling foul of strict regulators. 

This is where products like Fujitsu’s uSCALE and PRIMEFLEX can help. PRIMEFLEX provides businesses with a hybrid cloud solution that is extremely flexible and can help enterprises that find themselves torn between a traditional on-site set-up and cloud-based storage options. 

uSCALE gives companies the ability to scale these services to suit their needs. This allows them to react quickly to market or regulatory changes without having to tear up their business models and reinvest loads of money. 

These two services allow companies to gain access to a hybrid-cloud model for public-cloud link pricing. It provides an excellent alternative for companies in a position of cloud chaos and 

In the last two years alone, we have seen the opening of the Dutch market, a continued expansion into the US, the publication of the UK Gaming Act White Paper, and a complete overhaul of the Curacao license. These are all major markets and licenses that iGaming companies will be paying attention to, and to succeed, companies are going to need a solid infrastructure that is not only capable of meeting the demands of these but also flexible enough to support them all. 

Each market and change will have brought about its own challenge, whether it is stricter data control or bonus regulations. uSCALE allows businesses to be able to make these changes and, crucially, to only pay for the changes they need to make. There is no need to overhaul and change everything completely; uSCALE gives you the control and flexibility you need to succeed. 

Money is a major motivating factor, and it is also a huge consideration for companies when considering to expand and scale. uSCALE allows enterprises to do this at their own pace, they can scale as and when they need to and only use what they need. 

As well as regulatory changes, another key change occurring in the iGaming industry is the focus on ESG and sustainability, and these are key principles for us at Fujitsu and our partners Intel. The need to shift towards a more carbon-neutral business model is becoming increasingly apparent, with many committing to eliminating carbon emissions by 2050 and some legal frameworks in place to make changes by 2030. 

These changes are much closer than we think, and the time to act is now. By using a service like uSCALE, businesses will be able to adapt to these changes, as well as reduce their waste and use resources more efficiently, all of which will contribute to the bigger picture. Companies will be able to get ahead of the curve and be ready for when these changes kick in. 

In an industry that moves as fast as iGaming, companies must have the right structures in place to succeed. Scrambling at the last minute or overspending on resources to stay competitive is not a sustainable business model in the long run, and as the global presence of the industry expands, the ones that have made the right decisions now will reap the benefits in the future.