The Rank Group Launches Blueprint Retain Following Rebrand

Blueprint Gaming has rebranded its operator engagement suite as Blueprint Retain, with The Rank Group becoming the latest operator to integrate the newly enhanced product, including the Chained Bonusing feature.

The refreshed suite consolidates Blueprint’s most established in-game promotional tools, offering operators a single framework to manage engagement and retention mechanics. Included in the lineup are Free Spins & Win Spins, Super Mode Drops, Jackpot King, Rapid Fire Jackpots and Chained Bonusing — a feature that enables operators to connect multiple bonus offers into customised player journeys.

The Rank Group’s rollout marks the latest live deployment of Blueprint Retain, highlighting the system’s flexibility in supporting targeted acquisition and retention strategies. The rebrand underscores Blueprint Gaming’s broader focus on equipping igaming operators with scalable, data-informed engagement tools built to enhance long-term player value.

Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “As a key part of Blueprint Retain, it’s really exciting to be able to see our chained bonusing tool go live with Rank to enhance its recent growth.

“This new feature gives operators the ability to chain marketing offers together to create promotional journeys for specific player segments, making the player journey more personal and exciting.”

Rob Lee, Head of Mecca Brands at The Rank Group, added: “We are really excited to be now live with Blueprint’s marketing Chained Bonusing functionality.

“In-game promotional tools are a key part of our strategy, and the launch solidifies our ever-growing partnership, while at the same time providing our customers with industry-leading in-game rewards.”