PENN Entertainment has completed the rebrand of its online sports betting platform to theScore Bet and has launched the product in Missouri, marking its availability in 21 U.S. jurisdictions. Existing customers were automatically transitioned to the rebranded app, retaining their account settings, open bets and responsible gaming tools.
TheScore Bet offers a wide range of wagering markets, fast loading times and integrated features, and is closely connected with theScore sports media app, which provides real-time scores, statistics and personalised content. Hollywood Casino, PENN’s online casino brand, remains accessible within the app in Michigan, New Jersey, Pennsylvania and West Virginia, where it is also available as a standalone product.
PENN operates three casinos in Missouri—Hollywood Casino & Hotel St. Louis, River City Casino Hotel and Argosy Casino Hotel—which are opening retail sportsbooks alongside the state’s launch of legal sports betting.
“We’re pleased to introduce theScore Bet to millions of fans across the U.S, and welcome new customers in Missouri,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “We look forward to creating the same fan connection with theScore Bet brand in the U.S. as we’ve done in Ontario and delivering players more of what they want – rewards, offers, and creative promotions.”
