BetMGM has launched mobile and in-person sports wagering in Missouri through its partnership with Century Casinos, enabling players to bet statewide via the BetMGM app and at the new BetMGM Sportsbook inside Century Casino & Hotel Cape Girardeau.
The operator now offers sports betting in 30 U.S. markets.
Missouri bettors can access BetMGM’s full suite of wagering markets, live betting, account management tools and responsible gambling features.
The mobile app is integrated with BetMGM Rewards and MGM Rewards, allowing users to earn digital bonuses or redeem credits for experiences at MGM Resorts and Marriott Bonvoy properties nationwide.
BetMGM remains an official sports betting partner of the Kansas City Chiefs, offering team-specific promotions in Missouri.
New customers in the state are eligible for a first-bet offer of up to US$1,500 in bonus bets if their initial wager is unsuccessful, subject to standard terms and conditions.
The launch includes a continued emphasis on responsible gambling, with the integration of GameSense, the program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts.
BetMGM said the rollout aligns with its broader strategy to expand regulated market access while maintaining player protection measures across its digital platforms.
“With the launch of legal sports betting in Missouri, we’re thrilled to introduce a wide range of entertainment offerings through our mobile app and new retail sportsbook,” said BetMGM CEO Adam Greenblatt.
“As a partner of the Kansas City Chiefs and with St. Louis native Jon Hamm as our ambassador, BetMGM is bringing the thrill of Las Vegas to the Show-Me State.”
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