UltraPlay, a part of ODDS Group and a notable entity in the gaming technology sector, has announced an extended partnership with ELITBET. This collaboration aims to elevate the iGaming experience for players through innovative gamified features, data-driven CRM, and a loyalty program designed to increase player retention.
The partnership between UltraPlay and ELITBET is driving substantial growth for ELITBET, establishing a new benchmark for player experience in the iGaming market. Within a year, ELITBET has achieved significant market share due to its collaboration with UltraPlay. Several key elements contributing to this growth include state-of-the-art technology, extensive market coverage across sports, events, and eSports, strict regulatory compliance, and the scalability offered by UltraPlay.
ELITBET, operating over 100 licensed gaming halls in Bulgaria, is a significant player in both the online and land-based casino markets. The partnership leverages advanced technology and a commitment to quality, setting high standards in the gaming industry.
UltraPlay provides a comprehensive suite of solutions that extends beyond gamification. The dynamic challenges, personalized achievements, and data-driven CRM system enable ELITBET to customize marketing campaigns and optimize bonus structures for maximum effect. Additionally, the player loyalty program, complete with leaderboards, achievement badges, challenges, and rewards, is integrated across both online and physical platforms, ensuring a consistent and engaging experience for all players.
ELITBET’s recent rebranding has strengthened its market presence, attracting new players and retaining existing ones. As Mario Ovcharov, CEO of UltraPlay, states, “This partnership showcases the power of our technology to drive growth for operators.”
