Veikkaus and Pragmatic Play Announce Partnership

Pragmatic Play, a content provider in the iGaming industry, has entered into a significant partnership with Veikkaus Oy, the state-owned lottery, casino, and betting operator in Finland.

Under this collaboration, players in Finland will have access to a selection of Pragmatic Play’s top slot games, including the highly acclaimed titles such as Sugar Rush™, Gates of Olympus™, Big Bass Bonanza™, and The Dog House Megaways™.

This marks Pragmatic Play’s first partnership in Finland, further solidifying its presence in the European market. The company has recently made significant deals with Merkur Sports and Swiss Casinos, enhancing its reach across the region.

Veikkaus, established in 2017 through the merger of Fintoto, Finland’s Slot Machine Association (RAY), and Veikkaus, is the exclusive operator of gambling games in Finland. As a responsible gaming company, Veikkaus aims to provide a secure and controlled gambling environment, protecting players and preventing fraudulent activities.

Veikkaus offers a wide range of gambling options, including lottery, casino, and sports betting. All revenue generated by Veikkaus contributes to the welfare of Finnish society, supporting various fields such as culture, sports, science, youth work, social welfare, health, and the equine industry.

The partnership between Veikkaus and Pragmatic Play will enrich the gaming experience for Finnish players, combining Veikkaus’ extensive reach with Pragmatic Play’s popular and engaging slot games.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.

“Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players, while contributing significantly to good causes across the country. We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.”

Jan Hagelberg, Chief Product Officer at Veikkaus, said: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing the best entertainment experiences is at the core of our philosophy. With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus.

“Games like Sugar Rush™ and Big Bass Bonanza™ have been making waves with players in Europe for years, and we have every faith our players will enjoy and embrace Pragmatic Play’s excellent titles, too.”

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