Blueprint Gaming has extended its European reach through a new content partnership with Veikkaus, Finland’s state-owned gaming operator. The deal brings Blueprint’s full portfolio of slot titles to Veikkaus’ digital platforms, including branded releases such as Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty, alongside established series like Fishin’ Frenzy and King Kong.
Veikkaus, which employs more than 1,200 professionals and oversees all legal gambling in Finland across lottery, casino, and sports betting, will integrate Blueprint’s range of feature-driven titles into its online offering. The partnership enhances the operator’s catalogue with games recognised for their dynamic gameplay and player retention features.
For Blueprint Gaming, the collaboration reinforces its strategy to expand across regulated European iGaming markets, adding a new jurisdiction to its growing list of international partnerships.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, said: “We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.
“Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”
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