Vibra Gaming, a prominent content and platform developer in Latin America (LatAm), has launched a dedicated retail Video Lottery Terminal (VLT) division to cater to the rapidly evolving regulatory landscape in the region. Building on its initial success in various Brazilian states, Vibra VLT offers flexible solutions to meet diverse customer needs.
The VLT division complements Vibra Gaming’s existing online casino and sportsbook platform, providing a comprehensive omnichannel solution that is GLI-certified and compliant with regulatory requirements in Brazil and beyond. Future plans include the expansion of terminals into markets such as Mexico and Peru in the coming months.
The EGM platform utilized by Vibra’s terminals is tailored specifically for the LatAm region, offering adaptability to existing hardware and featuring a mix of in-house and third-party content. This flexibility addresses the unique demands of the LatAm market and aligns with Vibra’s market approach.
Following the positive reception of its games in Brazilian states like Paraíba and Maranhão, Vibra Gaming aims to significantly expand its content portfolio across hundreds more VLTs in Brazil. The success of Vibra’s own platform and content deployment in Brazil over the past year has propelled the launch of the new VLT division.
In June 2023, Vibra Gaming made headlines by becoming one of the first providers to introduce lottery-certified content on VLTs and retail terminals. Its ‘Scratch-a-Lot’ product quickly gained popularity, offering players the excitement of traditional casino games like Piggy Cash and Condorito in jurisdictions limited to lottery products.
With its innovative offerings and focus on compliance, Vibra Gaming is poised to further strengthen its presence in the LatAm market and enhance the gaming experience for players across the region.
Ramiro Atucha, CEO, Vibra Gaming, said: “Today is a really proud day for the team and I. We now have a complete full range of content and technology products with the launch of Vibra VLT.
“We offer our own content (Vibra Gaming), our own omnichannel platform and technology solutions (Vibra Solutions), and now our own VLT platform solutions (Vibra VLT), catering to any need customers may have, all of which is fully flexible and fully localized for the LatAm market.”
“Our first steps in the VLT market have been hugely successful, integrating our platform and our content across terminals in Brazil and the launch of the new division is the next, natural step. We’re very excited for the future.”
