Videoslots has launched a new television advertising campaign in Sweden to promote the release of its updated mobile application for iOS and Android devices. The campaign, titled “Stone Age”, uses an artificial intelligence-assisted production workflow to create a prehistoric setting designed to highlight the contrast between early human life and modern digital technology.
The advertisement depicts a group of cavemen encountering contemporary technology, using a fictional prehistoric environment to frame the introduction of the Videoslots mobile application. The concept is intended to present the igaming platform’s mobile functionality within a narrative built around the challenges of adapting to new tools and systems.
According to Videoslots, artificial intelligence tools were used during parts of the creative and production process to help generate large-scale visual environments and support the campaign’s visual design. The production was developed in collaboration with Stockholm-based Armstrong Film, which worked with the operator on the campaign’s creative development and filming.
The advertising campaign has been produced primarily for the Swedish market but will also be distributed in English and Danish for digital and social media channels in other regions. The campaign coincides with the launch of Videoslots’ updated igaming app, which provides access to the operator’s online casino platform through mobile devices.
Videoslots operates an online casino platform offering slot games and other igaming products from a range of third-party content suppliers. The company’s mobile application allows users to access the igaming platform’s game library and account features through iOS and Android operating systems.
The use of artificial intelligence within advertising production has been expanding across multiple industries, including igaming, where operators are increasingly exploring new technologies to support creative development and marketing campaigns. The “Stone Age” campaign represents one example of how AI-assisted workflows are being applied to visual storytelling and content creation within igaming advertising.
Marco Trucco, Chief Marketing Officer at Videoslots parent company Immense Group, said the decision to use AI was rooted in creative ambition rather than novelty.
“The creative idea was entirely human-led,” Trucco said. “AI was a tool to execute the idea in a way that would have been very costly under traditional production methods. For us, it was about unlocking creative freedom.”
Philip Karlberg, Executive Producer at Armstrong Film, said: “The prehistoric setting presented clear challenges. Designing characters and adapting performances across three languages would normally require multiple cast productions.
“Using AI allowed us to realise that ambition differently. But AI doesn’t replace filmmaking. You still need a strong concept, clear storytelling and a defined visual direction. The work doesn’t disappear. It moves from physical production to careful planning, direction and refinement.”
Trucco said the project also illustrates how AI may influence the future of television advertising.
“High-quality TV production has historically required considerable budgets,” he said. “AI has the potential to allow more brands to compete with creativity against larger advertisers. Better ads mean a better TV experience, more choice for consumers and ultimately more competition in the market. At Videoslots, we’re happy to release an original and entertaining TV ad to present our new apps.”
