Vivo Gaming Launches New Promotional Tournament Tool to Drive Player Engagement and Retention
Vivo Gaming, a leading provider of live casino games, is celebrating the successful launch of its Promotional Tournament Tool. This innovative tool is designed to help igaming operators enhance player engagement and retention by allowing them to host their own in-game tournaments across multiple sites simultaneously.
Unveiled earlier this year and first launched with LatSoft, the Promotional Tournament Tool has already delivered impressive results. Early statistics show that operators who have used the tool have experienced a 65% increase in daily active players and an 82% increase in the number of daily rounds played.
In addition to providing numerous opportunities to win, the Promotional Tournament Tool displays boosters and notifies participants when they are close to reaching the top of in-game leaderboards. This feature keeps players engaged and on the edge of their seats at all times. The tool also allows for unlimited players and real-time communication.
Currently integrated with Vivo Gaming’s premium roulette title, the tool is set to be added to blackjack and baccarat in the coming months. By offering this cutting-edge tool, Vivo Gaming is providing igaming operators with a unique opportunity to deliver an unforgettable player experience and drive player engagement and retention.
Neil Howells, CCO at Vivo Gaming said, “We are thrilled with how our Promotional Tournament Tool has performed so far and the feedback from our operator partners has been phenomenal. What’s more, we are absolutely delighted to have diversified our award-winning offering with such an innovative and engaging product as this.”
Damian Ramirez, Director of Marketing at LatSoft added, “Implementing Vivo Gaming’s Tournament Tool has really helped us increase player retention across our brands, serving as a major step forward for our own ambitions. We urge any operators that are looking to better manage their performance to consider utilising this tool themselves.”