WA. Technology Rolls Out New iGaming Sportsbook Service

WA. Technology has launched a standalone Sportsbook Managed Service, aiming to support igaming operators in maximising profitability through enhanced risk management and trading strategies. Previously offered exclusively as part of broader platform packages, the service is now available globally to sportsbooks via third-party integration.

The solution provides a detailed approach to sportsbook operations, including market-specific margin analysis, customer profiling, and content optimisation. WA. Technology’s in-house team will manage rejected bet monitoring, stake factoring, and watchlist oversight to reduce risk exposure, while also reviewing the performance of features such as cashout tools and content usage.

Drawing on operational experience in regions including Brazil, Mexico, India, Eastern Europe, and Africa, the service also incorporates localisation strategies and reporting tools to ensure competitive positioning. The offering is compatible with any sportsbook software provider and is aimed at operators seeking specialist support without building in-house teams.

Four sportsbooks have already adopted the managed service since its external launch. The unit is led by Commercial Director Dave Hickey and Risk & Trading Manager Niall Creevey, supported by a team of 24 staff with experience across major tier-one operators.

Dave Hickey, Commercial Director at WA. Technology commented on the new service: “We understand the high standards required to support an operator in a hugely competitive market, and that’s why our super team of highly experienced professionals is perfect for those brands looking to make immediate improvements.

“This market-leading Sportsbook Managed Service has a proven track record for in-house clients and has also been trialled externally on new brands across areas such as Africa, Brazil, and Eastern Europe to ensure that it works seamless in any territory, and that’s why we’re delighted to officially launch this and have already signed our first contracts.”

Niall Creevey, Risk & Trading Manager, added: “Our focus is to build on this successful offering by bringing it to the wider market and simplifying the lives of operators. Whether it’s short-term to help a new business or long-term due to the expertise at our disposal at a cost-effective amount, we increase the efficiency of a sportsbook through local knowledge and customer profiling, which is tailored specifically to the client’s needs and ultimately increases their profitability.”