Wazdan has announced the continued roll-out of its Multidrop network promotion, now active in 16 countries including the UK, Italy and Ontario. The initiative forms part of the supplier’s Online Gaining™ strategy, designed to support long-term operator growth and player retention.
According to Wazdan, participating igaming operators have reported an average gross gaming revenue increase of 65.09% since integrating Multidrop. The promotion offers instant in-game rewards, fully funded by the supplier, and can be activated without additional technical work for operators.
The campaign also incorporates joint marketing activity intended to boost game visibility and strengthen brand presence for participating operators. Wazdan confirmed that further market activations are planned, with opportunities remaining for operators to take part or re-engage existing players through the promotion.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are incredibly proud of the measurable success Multidrop has delivered, reinforcing our commitment to Online gaining™.
“As a fully-supported and zero-cost solution that continues to exceed expectations, it is a perfect example of how we collaborate with operators to drive sustainable results.”
