White Label Casinos Unveils New Sportsbook Platform

White Label Casinos has expanded its igaming product suite with the launch of White Label Sportsbook, a new platform developed to provide operators with a scalable, customisable, and high-performance sports betting solution.

The sportsbook has been created in collaboration with a specialist B2B sportsbook provider and is designed to meet modern player and market demands. It marks a strategic move to broaden White Label Casinos’ service offering beyond casino content, enabling partners to diversify their igaming portfolios through a single integration.

The platform features live streaming across a wide range of global leagues and sports. A team of more than 200 traders offers tailored odds, enabling operators to serve specific audience segments rather than relying on standardised data feeds.

In addition to core betting functions, the sportsbook includes gamification and engagement tools as standard. These features aim to improve player retention and lifetime value, with capabilities such as risk and fraud management, integrated licensing support, and payment and affiliate solutions to streamline operations.

The launch supports White Label Casinos’ ongoing strategy to equip operators with full-service igaming solutions and enter new verticals efficiently.

Mathias Hitzfitz, Director of Technical Projects at White Label Casinos, said: “Our new sportsbook isn’t just an add-on, it’s a core driver of operator growth. With world-class trading, speed, and player-first design, we’re setting a new standard for what white-label partners should expect.

“This launch is an exciting evolution of our market leading offering, ensuring clients can broaden their product portfolios with a new vertical, helping them better compete in a crowded marketplace.”