Octoplay has extended its presence in the UK market by launching its popular content with William Hill, the renowned sports betting and gaming brand. Building on its recent successes with Flutter and Entain, this partnership reinforces Octoplay’s position as an essential supplier in one of the world’s largest regulated markets.
William Hill players now have access to a range of Octoplay’s top-performing games, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels. The launch also features a bespoke version of Octoplay’s premium opt-in jackpot solution, created specifically for William Hill, highlighting the strong collaboration between the two companies.
This partnership further strengthens Octoplay’s footprint in Europe’s regulated iGaming markets. With licenses in key jurisdictions such as the UK, Sweden, Malta, Ontario, Slovakia, Greece, and Romania, Octoplay continues to expand its reach and enhance its reputation through strategic partnerships and the delivery of high-quality gaming content.
Nick Vuchev, Commercial Director at Octoplay, stated: “Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content. We’re excited to bring our premium games and other innovative platform solutions to William Hill’s vast player base in the UK.”
Keiron Downs, Head of Gaming UK, Content Operations at William Hill, commented: “At William Hill, we’re always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience.”
