William Hill has launched what is being described as the UK market’s first fully automated pre-canned Bet Builders in partnership with Checkd Dev, part of the Checkd Group. The development introduces stats-backed, one-tap selections across all football fixtures at both global and match-specific levels.
The rollout builds on the pair’s earlier launch of pre-canned accumulators for football and horse racing in March, evolving the solution into the Bet Builder category. The system uses William Hill’s proprietary trading data to generate bets aimed at recreational players in the UK market.
The pre-canned Bet Builders provide simplified bet creation by integrating contextual statistics, offering customers a one-click route to bet placement. For operators, the automated model delivers scalability by removing the need for manual bet generation and settlement, while also reducing costs and freeing trading teams to focus on pricing and risk management.
The launch underlines how automation is being applied within igaming and sports betting to streamline operations while meeting growing demand for fast, data-driven betting products. William Hill customers will now have access to refreshed, statistics-based Bet Builder options generated continuously at scale.
Andrew Grimshaw, Commercial Director at Checkd Dev, said: “As the new football season really gets going, we’re proud to take our automation a step further, delivering a UK first in Bet Builder content with the William Hill team. The efficiency for trading and the ability to create global and fixture-level bets at true scale are second to none, and the result on the front end is a faster, more engaging journey for recreational customers.”
Tom Hargreaves, Head of Commercial – Football at William Hill, added: “This is yet another new product that William Hill has launched in a matter of months. We believe this demonstrates our commitment to putting the right products in front of our customers, making betting journeys easier and more fun.
“Together, William Hill and Checkd Dev are industrialising personalised Bet Builder content, combining operator-owned pricing with stats-led automation to improve customer experience and trading efficiency in one move.”
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