William Hill Integrates Pragmatic Play’s Live Casino Offerings

Pragmatic Play, a prominent content provider in the igaming sector, has broadened its collaboration with top-tier operator William Hill, a part of 888 Holdings plc, introducing its Live Casino suite to the UK market.

This collaboration enhances Pragmatic Play’s Live gaming reach with William Hill. Notably, William Hill has been featuring Pragmatic Play’s slot offerings since 2017, cementing their long-standing partnership within the igaming realm.

Patrons of William Hill will now have access to an extensive selection of live dealer games. This includes traditional favorites such as Roulette, Blackjack, and Baccarat. Additionally, they can delve into engaging game show titles including Sweet Bonanza CandyLand™, Mega Wheel™, and the soon-to-be-launched Vegas Ball Bonanza™.

This agreement with William Hill is the latest in a series of live casino partnerships for Pragmatic Play. The company has been progressively expanding its igaming portfolio’s footprint across various regulated European markets, marking recent agreements in countries including Switzerland, Sweden, and the Netherlands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”

Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, said: “Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.”