Winlandia, the new online casino brand with a Nordic theme, has formed an exclusive partnership with GiG Media to enhance its market presence in Denmark. This collaboration was initiated following Winlandia’s recent launch in the Danish market.
As part of the agreement, GiG Media will utilize its leading affiliate platforms, including CasinoOnline.dk, Spillecasinoer.dk, and AskGamblers, to exclusively market Winlandia to the Danish audience. This exclusive promotional phase will precede a broader marketing strategy, where Winlandia will engage with additional semi-exclusive affiliate partners within the market.
This partnership aims to capitalize on Winlandia’s fresh presence in Denmark and the established reputation of GiG Media’s platforms to effectively reach and engage potential players. This strategy marks the third collaboration between Winlandia and GiG, following successful joint ventures during the casino brand’s launch in both the UK and Sweden.
Powered by SkillOnNet, Winlandia is committed to providing a premium online casino experience that reflects its Nordic roots and the Finnish concept of Sisu, known for denoting determination and resilience. To accommodate local preferences, Winlandia offers popular payment options such as Trustly and MobilePay, facilitating quick and convenient transactions.
Additionally, Winlandia presents its players with a wide range of incentives and access to an expansive library of over 2,752 slot and casino games, significantly increased from the initial offering upon entering the Danish market.
Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, said: “We are thrilled to once again be working with our friends at GiG Media as we look to drive awareness of Winlandia among players in Denmark. Demand for new online casinos is always high, and AskGamblers does a great job of engaging players searching for new brands.
“This partnership comes off the back of a similar agreement in the UK and Sweden where the result of the collaboration far exceeded our expectations. We look forward to enjoying similar success in Denmark, and to welcoming players to Winlandia for the first time.
“We really do offer a highly entertaining casino experience and something a little different to the other brands in the market thanks to our Nordic heritage.”
Marcel Elfersy, Chief Commercial Officer at GiG, added: “We love to see new online casinos launch in thriving markets such as Denmark. Winlandia offers a unique player experience that we know will be a big hit with those who come to AskGamblers in search of the latest casinos to play at.
“This deal builds on the successful partnership we already have with Winlandia, having achieved incredible results for both parties in the UK. We look forward to taking this to the next level in Denmark where we believe Winlandia will be a big hit with players.”
Katarina Stojanovic, Head of Affiliates at GiG, added: “We have had the pleasure of launching Winlandia Casino on several licensed markets in Europe, the latest one being Denmark. Christoffer and the Winlandia team have been very helpful throughout the process, and we are very pleased with our partnership.”
