Winlandia, an international online casino with a Nordic flair, has introduced Swish as a payment option for its Swedish players. This integration is part of Winlandia’s ongoing efforts to provide a highly localized experience in each market it serves.
Swish, a popular payment method in Sweden, enables users to make payments directly from their bank accounts using just their mobile phone number. The service, which is linked to a user’s bank account, allows for instant transactions. Currently, around 80% of Sweden’s population uses Swish for various types of payments, including online casino deposits.
While Swish initially started as a peer-to-peer payment method, it has expanded to include a wide range of uses, and online casinos like Winlandia are now embracing it as a key payment option. This addition to Winlandia’s cashier is part of the company’s strategy to enhance user acquisition and retention by offering convenient and popular payment methods for deposits and withdrawals.
In addition to Swish, Winlandia provides Swedish players with a variety of other payment options, including Visa, Mastercard, PayPal, Trustly, and Apple Pay. The casino also offers a seamless customer experience with Trustly’s Pay n Play feature, allowing for instant deposits and withdrawals using Bank ID.
This move to integrate Swish further highlights Winlandia’s commitment to localizing its services for the Swedish market. The casino has also tailored its website with a localised landing page and offers a comprehensive selection of more than 6,500 slot and casino games from popular providers such as Pragmatic Play, Play’n Go, and Evolution.
Powered by the SkillOnNet platform, Winlandia ensures players in Sweden have access to round-the-clock customer support, reinforcing its commitment to providing a high-quality gaming experience. Since launching in Sweden in August 2023, Winlandia has gained strong traction, appealing to players with its Nordic-inspired theme and user-friendly services.
Christoffer Gronlund, Co-founder & Head of Affiliates at Winlandia, said: “The payment methods offered by the online casino can be the deciding factor in whether players engage with the brand or not and that’s why we are always adding new options to our cashier.
“Swish is hugely popular with people in Sweden with almost 80% of the population using Swish as a service. Our Affiliate and Marketing Partners have addressed their interest in us adding this popular payment method to maximize conversions. As part of our work to continue to localise the Winlandia experience for players in the country, adding Swish was a top priority.
“Players can now use Swish for making payments to Winlandia, taking advantage of its ease of use and speed of deposit. This helps us to deliver the superior player experience needed to engage and entertain players in such a highly competitive market.”
Jacob Ljunggren, Product Director at Leadstar Media said: “Swish is a crucial payment solution for long-term success in the Swedish market, and we’re pleased to welcome Winlandia to the group of casinos offering this option. We look forward to featuring them in our ongoing Swish withdrawal time tests on Casinodealen.se.”
