Winz.nl has entered the regulated Dutch igaming market through a platform partnership with The Mill Adventure, following the operator’s licence approval from the Kansspelautoriteit.
The igaming launch sees Winz.nl operate on The Mill Adventure’s turnkey platform, which includes player personalisation tools, SmartLobbies and business intelligence functionality. The platform has been adapted to meet regulatory requirements in Netherlands, including responsible gambling measures and compliance standards set by the KSA.
Winz.nl is operated by Orange Gaming, which secured its Dutch licence in late 2025 before initiating a soft launch in early 2026. The operator has entered a market that has attracted both domestic and international brands since regulation was introduced, with competition continuing to develop across the igaming sector.
As part of its offering, Winz.nl has introduced a loyalty system, WinClub, which allows players to accumulate points through gameplay and redeem them for bonuses or rewards. The model differs from traditional bonus structures by enabling players to select rewards based on their preferences, aligning with broader industry trends around player engagement and responsible gambling.
For The Mill Adventure, the agreement represents a further step in its expansion across regulated European igaming markets, with platform providers continuing to support new operator launches through turnkey solutions tailored to local regulatory frameworks.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Going live with Winz.nl marks another important milestone in our European growth strategy. The Netherlands is a highly regulated and competitive market, and this launch demonstrates both the flexibility of our platform and our ability to support ambitious new entrants from day one.
“Our turnkey solution enables partners to combine strong brand vision with advanced personalisation, automated lobby management and real-time data insight, all within a fully compliant framework. We are excited to support Winz.nl as it builds momentum and delivers a differentiated, player-first experience in the Dutch market.”
Petrit Dibrani, CEO at Orange Gaming, said: “Our vision is to make the regulated Dutch offer the clear first choice for players – safer, more trustworthy and genuinely enjoyable. Launching with The Mill Adventure’s platform gives us the technology, compliance confidence and analytical capabilities to execute that vision effectively.
“Early results show that players are not only signing up but staying engaged. By focusing on quality, transparency and giving players meaningful control, we are building a brand designed for sustainable growth within the regulated Dutch landscape.”
