Yggdrasil Announces Partnership with BoyleSports for Multi-Territory Distribution Deal
Yggdrasil, a leading publisher in the world of iGaming innovation, has entered into a major distribution deal with BoyleSports across several territories.
Under this partnership, BoyleSports’ customers in the UK and Ireland will have access to Yggdrasil’s portfolio of top-notch slots, including the popular Vikings series and Valley of the Gods. Additionally, the operator’s customers will be able to enjoy Yggdrasil’s popular Game Engagement Mechanics (GEMs), such as Raptor DoubleMax™ and Dragon Blox GigaBlox™.
This agreement allows Yggdrasil to further expand its presence in mature European markets and solidify its position as an industry-leading slots provider.
BoyleSports has been operating in the UK and Ireland for over 40 years, offering both retail and online operations.
As Yggdrasil celebrates its 10th anniversary in 2023, the company is looking to expand its portfolio and geographical reach as part of its growth strategy.
Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil, said: “We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”
Steve Payne, Gaming Director at BoyleSports, said: “Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”
