Yggdrasil Gaming has expanded its reach in the Italian igaming market through a partnership with bet365, making its portfolio of slot titles available to the operator’s customers in the jurisdiction.
The agreement gives bet365 players access to Yggdrasil’s slot library, which includes titles powered by the supplier’s Game Engagement Mechanics as well as established series such as Vikings and Valley of the Gods. Content from third-party studios via the YGG Masters programme is also included in the rollout.
The partnership adds to bet365’s existing casino portfolio in Italy, a market with high levels of competition among regulated operators. For Yggdrasil, the deal represents the continuation of its strategy to increase distribution in regulated markets and grow its international presence.
Yggdrasil has secured a series of commercial agreements in recent months as part of its broader expansion strategy, with Italy highlighted as a key territory for further growth in igaming.
Jose Kadala, Commercial Director at Yggdrasil, said: “We’re thrilled to bring our award‑winning slots and advanced mechanics to bet365 and boost its offering in Italy. Our commitment to rich graphics and immersive gameplay makes us a perfect partner for a market leader like bet365.”
“Italy represents a key region for us, and this collaboration highlights our dedication to delivering unrivalled player experiences across regulated markets.”
A bet365 Spokesperson, added: “Yggdrasil’s dynamic content library delivers the engaging titles our players demand. We’re excited to introduce these games and see how they elevate our casino experience.”
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